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The City of Santa Clarita Business Sponsorship program provides an innovative and integrated marketing solution for businesses, centered on high-impact City event facilities and programs.

We are dedicated to helping our partners succeed. Sponsorship benefits are crafted around the needs and goals of each business, so each partnership is unique. Sponsorship packages are available year-round and include dynamic marketing opportunities at a variety of sports, cultural and lifestyle events and even facility naming rights.

Sponsorship Opportunities

SENSES Block Party

Attendance: 20,000+

The wildly popular SENSES Block Party brings live music, food trucks, themed activities and adult beverages to Main Street every third Thursday from March through October. Attendees can grab a drink from the on-street bar, dance the night away to high energy performers and order a bite from the food trucks or local restaurants. Don’t miss this fun and festive adult setting right here in Santa Clarita.

Third Thursday of every month in March – October 2023

Cowboy Festival 

Attendance: 10,000+

Hosted annually in historic Old Town Newhall, the Cowboy Festival takes you back in time to Santa Clarita’s rich Western heritage. The festival features world-renowned and up and coming musical artists, tantalizing Western cuisine and entertaining cultural performances. Business sponsors will enjoy dynamic sponsorship exposure during the two-day festival, an opportunity to entertain clients or friends at the VIP Cantina and much more!

April 22 – 23, 2023


Attendance: 5,000+

Come celebrate cultures, customs, and culinary wonders from around the world on the first Friday of the month from April to September at the Canyon Country Community Center. The event will feature music, dance, food, art and educational experiences that will encourage attendees to explore other cultures throughout the world.

Second Friday of every month in April  – September 2023

Concerts in the Park

Attendance: 45,000+

Concerts in the Park, presented by Logix Federal Credit Union, is the City of Santa Clarita’s FREE summer concert series and most highly-attended events. Business sponsors enjoy high-impact marketing exposure, exhibitor space and access to the VIP Sponsor Lounge.

8 Consecutive Saturdays starting July 8 – August 2023

Light Up Main Street

Attendance: 10,000+

What better way to usher in the start of the holiday season than with FREE and FUN family activities, including 10,000 pounds of real snow, pictures with Santa, face painters, a stilt walker, a caricature artist and so much more? The City of Santa Clarita’s historic Main Street in Old Town Newhall transforms into a winter wonderland, adorned with thousands of lights, a 23-foot Christmas tree and live music.

November 18, 2023

The Cube Ice and Entertainment Center

Attendance: 500,000+

At 93,000-square-feet, Santa Clarita’s Ice and Entertainment Center will once again host hockey, figure skating, curling and recreational skating. The City’s newest recreation facility is a prime events location accommodating banquets, mixers, conventions, concerts, charity galas, sporting competitions and so much more taking place on covered ice.