City of Santa Clarita Press Release, April 19, 2016
One of the City of Santa Clarita’s Business Incubator resident entrepreneurial companies, Outlyer Technologies, has introduced Advrtas, the first fully interactive 360-degree rich media ad technology with virtual reality mode. This new and innovative ad format features emerging technologies like immersive 360-degree content, fully interactive video, virtual reality and augmented reality.
Advrtas ads can be seen and experienced on smartphones, tablets, laptops and desktops on browser and in app. Viewers can control their ad experience by the simple movement of their mobile device or mouse to navigate through any visual scene, click into different products or scenarios, all the way to points of sale. Advrtas also comes with virtual reality mode that is accessible via any smartphone (Android or iOS), with just the touch of a finger, viewable on any cardboard or comparable virtual reality viewing device.
Outlyer Technologies, an emerging technology solutions company, is disrupting the worlds of marketing and advertising by changing how brands engage with their customers. Using revolutionary and patent-pending technology that leverages virtual reality, augmented reality and immersive 360-degree content, Outlyer Technologies creates visual and interactive tools and solutions to help brands adapt to these content platforms.
The Santa Clarita Business Incubator provides entrepreneurs with support, guidance, consulting services and networking opportunities in partnership with the Small Business Development Center, as well as low-cost office space in the City’s growing arts and entertainment district of Old Town Newhall.
For more information about the Santa Clarita Business Incubator, visit thinksantaclarita.com or contact the City’s Economic Development Division at (661) 255-4347. More information about Outlyer Technologies and its Advrtas product can be found by visiting outlyertech.com or advrtas.com.